SEIKO Launches 12th Generation Criteria Chronograph for character, style and technology
The much-loved SEIKO Criteria Chronograph series has proudly launched its long-awaited 12th generation series to impress and surprise connoisseurs of timepieces with flight-time keeper and brand new stylish looks.
Much-loved and highly recommended by artist Daniel Wu, the 12th generation SEIKO Criteria Chronograph series is proud to boast the simplified Rotary Slide Rule, with which aeronautic professionals such as pilots and the like would be able to speedily work out the fastest flight paths and convert measurements such as distance and weight between different systems. The 12th generation SEIKO Criteria Chronograph series is complete with alarm, time-keeping in 1/5 second increments up to 60 minutes, and water resistance up to 100 metres. As accurate as it is stylish, the 12th generation SEIKO Chronograph Criteria series gives a new definition to modern professional timepieces.
In addition to practical, advanced and precision functions, the 12th generation SEIKO Criteria Chronograph series also comes in stylish eye-catching external designs. Ion-plated dark brown bezels and bright-coloured hands capture accurate time and attention. The identity and individuality of 12th generation SEIKO Criteria Chronograph series is even more prominent with the adjustment control crown for the Rotary Slide Rule devised at the 11 o\'clock position - also for utmost ease of operation. And when it comes to mix-and-match possibilities, 12th generation SEIKO Criteria Chronograph series is available in three different dial colours.
The 12th generation SEIKO Criteria Chronograph series is designed to be the watch for the discerning class of people who demand functionality as much as style and character. As a gift item, 12th generation SEIKO Criteria Chronograph series sets the user and the giver a class above the ordinary.
SEIKO’s customers are entitled to comprehensive after-sales services. Please be reminded to pay special attention to the following on the warranty card at purchase: a Blue registered label with Malaysia's area code 544S1, outputted model number and the name of the retailer printed at the center bottom. For product details, please contact SEIKO’s distributor, Thong Sia Sdn Bhd at 03-2141 5163.
Brand New Criteria 7th Generation Ladies Watches
SEIKO has officially announced that the launch of the 7th generation Criteria ladies' watches will be in August this year. Manifesting the charm of the stylish individual with stainless steel and a pearly, dazzling impression, the new generation is representative of Criteria's confident designs.
The brand new Criteria 7th generation ladies' watches are themed with fresh and bright design elements. Inspired by sparkling nail designs in vogue, the fair, white dial in a round shape is embellished with shimmering powder to give a catchy, glittering effect. The sub-dial is even more thoughtfully built. Captivating colors set linear and graphical patterns in motion, creating a sense of playfulness while staying in the hippest style. It is a series that no one can resist.
The new generation of Criteria ladies' watches comes in two series - Chronograph and Retrograde - featuring 100-meter and 50-meter water resistance respectively. Both adopt hardlex glass for complete protection. Highly functional, these series in summer and fall colors are the perfect choice to reveal time as well as your charm for all occasions.
Criteria Chronograph watches are equipped with comprehensive capabilities. Accompanying the numerals and dial harmoniously integrated in natural hues is the traditional date window located at the 3 o'clock position. Two round timer sub-dials set at the 6 o'clock and 12 o'clock positions time by hour, minute, and second, while the third sub-dial situated at the 9 o'clock position indicates the second. Its exceptional timing function allows for measurements that are as precise as 1/20 second and continuous operation for as long as 12 hours, making it the one and only choice for ladies who are after functionality.
The brand new Criteria Chronograph ladies\' series boasts a refreshing white dial matched with a stainless steel bracelet and a three-fold clasp with push button release. Captivating Roman numerals and calibration in a diamond shape are placed against a lilac-toned dial, telling time effortlessly while being a candy to the eye. Arc-shaped lines embroider the periphery of the sub-dials at the 6 o'clock and 9 o'clock positions, introducing exciting visual elements while adding a dynamic touch to the overall design.
The Criteria Retrograde series is just as impressive. It features a crescent sub-dial that spans across the 10 o'clock and 11 o'clock positions to display the day of the week, with vibrant characters that breathe life into the lady wearers everyday. The two other round sub-dials include a 24-hour display at the 6 o'clock position and a date indicator at the 3 o'clock position. The series comes in many color combinations. Among them the most eye-catching one features a white dial elegantly matched with calibration and the second hand in champagne gold. Pinkish embellishments are added in the sub-dial to give a sense of vividness. Another combination carries silvery calibration and white sub-dial hands set against a black backdrop, uncomplicatedly creating a sparkling sensation that resembles stars in a clear night sky.
SEIKO’s customers are entitled to comprehensive after-sales services. Please be reminded to pay special attention to the following on the warranty card at purchase: a Blue registered label with Malaysia's area code 544S1, outputted model number and the name of the retailer printed at the center bottom. For product details, please contact SEIKO’s distributor, Thong Sia Sdn Bhd at 03-2141 5163.
(Centre Above) The brand new Criteria Chronograph ladies' series boasts a refreshing white dial matched with a stainless steel bracelet and a three-fold clasp with push button release. Captivating Roman numerals and calibration in a diamond shape are placed against a lilac-toned dial, telling time effortlessly while being a candy to the eye.
SNDZ15P1 Retail Price: RM1165.00
(Left & Right Above) Criteria Retrograde comes in many color combinations. One of them features a white dial elegantly matched with calibration and the second hand in champagne gold. Pinkish embellishments are added in the sub-dial to give a sense of vividness. Another combination carries silvery calibration and white sub-dial hands set against a black backdrop, uncomplicatedly creating a sparkling sensation that resembles stars in a clear night sky.
Left SPA821P1 Right SPA823P1 Retail Price: RM1120.00
Miriam Yeung Returns as the Image Girl for Criteria Women's Watches
SEIKO has gathered even greater momentum ever since Asia's highly celebrated star Miriam Yeung was appointed as the endorser for the brand in 2006. With the commission officially renewed this year, Miriam has manifested her esteemed image as a professional singer in a brand new advertisement shoot endorsing SEIKO's Criteria women's watches recently.
Shot by Hong Kong's renowned photographer Mr. Sam Wong, who has worked with Miriam on various branded and personal projects earlier, the new advertising shoot is a masterpiece jointly created by the experienced pair. A few different face styles done by celebrated makeup artist Zing, together with an elegant and classy outfit in red-violet highlighted the sophistication of Miriam and SEIKO's Criteria to perfection, yet in their true, natural tone.
With an uninterrupted warm smile, Miriam showcased her celebrity charm through posing elegantly under the magnesium lights. Her pop songs were what accompanied the shoot, which served as a successful attempt to further bring out her confidence and lead her to pose naturally to the beat. In addition, Miriam participated actively in collaborating with the crew, contributing her professionalism to every detail in order to ensure that the female grace and poise were captured flawlessly. Her quest for excellence mirrored the visionary ideals of SEIKO.
Miriam Yeung's professionalism and prolonged relationship with SEIKO has granted her the face for the brand's sophisticated image in the Asia Pacific region. To be launched in major Southeast Asian markets including Hong Kong, Singapore, Malaysia, Thailand and Indonesia around mid-July 2009, the new advertisements will unveil the genuine colors of Criteria 7th Generation women's watches in Miriam's grace.
Miriam Yeung’s professionalism and prolonged relationship with SEIKO has granted her the face for the brand’s sophisticated image in the Asia Pacific region.
Miriam participated actively in collaborating with the crew, contributing her professionalism to every detail in order to ensure that the female grace and poise were captured flawlessly.
Miriam has manifested her esteemed image as a professional singer in a brand new advertisement Miriam showcased her celebrity charm through posing elegantly under the magnesium lights.
A few different face styles done by celebrated makeup artist Zing, together with an elegant and classy outfit in red-violet highlighted the sophistication of Miriam and SEIKO's Criteria to perfection, yet in their true, natural tone.
Criteria’s 11th Generation Men’s Watches Modern and Professional The Charm of Metropolitan Men Manifested
SEIKO has officially announced that the latest 11th generation of Criteria men’s watches will be launched to the market this June. Inspired by celebrated masculinity and style of men, the new Criteria collection outlines their professionalism with details accentuated in the dial.
The new SEIKO Criteria collection takes men’s desire for the ideal watch to the optimal while highlights their discerning taste. Male trendsetters are presented the ultimate watch that combines a chic outlook with functional features.
Delicate Japanese craftsmanship is manifested to perfection in the new Criteria Chronograph series. With shiny stainless steel as its main constituent, the watch boasts a dial of fine lines in the classic colors of black or white. The unique design of the dial not only features slightly bulging silver calibration that tells the time with sparkles, but also different blends of circles that underscore the layering effect and play up the watch’s vivacity on the whole.
The new generation of Criteria watches is chic yet practical. The multifunctional quartz movement is praised for its reliability, providing precise split-time timing to one-twentieth of a second for as long as 12 hours. The watches are also professionally equipped with the Tachymeter function through the numbers at the periphery, which are capable of advising estimations promptly within a certain distance. The hardlex glass gives further protection to offer 100-meter water resistance. It is Criteria’s eminent outlook compounded with these functional advantages that bring out the wearer’s charm without flaws.
Criteria Chronograph men’s watches are equipped with many functions. The color of the numbers indicating the date at the 3 o’clock position forms a strong contrast with that of the dial, never failing to catch one’s attention. The circular sub-dials include two stopwatches located at the 6 and 12 o’clock positions measuring the hour, minute and second, and one small second sub-dial at the 9 o’clock position. Both the hour and the minute hands are capable of glowing in the dark to present the wearer the same level of precision even in dim environment.
The brand new Criteria Chronograph series comes in several color combinations. Among them three are the uncomplicated combination of white dial and baby blue second and sub-dial hands, the mysterious combination of black dial and silver second and sub-dial hands, and the spontaneous combination of black dial and red second and sub-dial hands. Contrasting colors including gray, silver, blue, and black are deliberately adopted in the sub-dials to amplify the gradation of tone. Matched with the stainless steel bracelet in silvery elegance, the series showcases the charm and flair of contemporary men to perfection.
SEIKO’s customers are entitled to comprehensive after-sales services. Please be reminded to pay special attention to the following on the warranty card at purchase: a Blue registered label with Malaysia's area code 544S1, outputted model number and the name of the retailer printed at the center bottom. For product details, please contact SEIKO’s distributor, Thong Sia Sdn Bhd at 03-2141 5163.
Criteria’s 11th Generation Men’s Watches
(Above) The brand new Criteria Chronograph series comes in several color combinations. Among them three are the uncomplicated combination of white dial and baby blue second and sub-dial hands (Left), the mysterious combination of black dial and silver second and sub-dial hands (Right Above), and the spontaneous combination of black dial and red second and sub-dial hands (Right Below). Contrasting colors including gray, silver, blue, and black are deliberately adopted in the sub-dials to amplify the gradation of tone. Matched with the stainless steel bracelet in silvery elegance, the series showcases the charm and flair of contemporary men to perfection.
Daniel Wu Continues to be the Spokesperson for Criteria Men's Watches
SEIKO has further escalated its standing in the market ever since it availed itself of Mr. Daniel Wu, Asia's highly celebrated star, as a face for the brand in 2007. With the company proudly announcing its renewed commission this year, Daniel has endorsed Criteria men's watches with maturity and style in a brand new advertisement shoot recently.
The new advertisements were done by the widely acclaimed Japanese photographer Mr. Keibun Miyamoto, whose masterpieces had bolstered many international brands including LOUIS VUITTON, APPLE, NIKE and CANON. The seamless work relationship between Daniel and SEIKO's advertising stylists further heightened the quality of the shoot, making it a perfect portrayal of Criteria's 11th Generation men's watches of flair and discerning taste.
Daniel Wu once again stunned the crowd with his professionalism during the shoot. His gift for modeling was fully manifested through sophisticated performance. In addition, a luxury car was especially arranged in the set, composing a masculine, vivacious mood while highlighting the charm of mature, metropolitan men. Daniel also proactively worked with the crew, requesting to retake unsatisfactory photos as well as sharing his experiences to select the best photos. His pursuit of perfection was in unison with SEIKO's visionary ideals.
With his prolonged relationship with SEIKO and praiseworthy professionalism, Daniel Wu never fails to demonstrate the brand's spirit with sophistication. His versatility brings out the essence of diverse SEIKO designs, while his professionalism parallels the brand’s reputable quality. He is in fact the definite face for the brand. The new advertisements will be unveiled in major Southeast Asian markets including Hong Kong, Singapore, Malaysia, Thailand and Indonesia around mid-May in 2009.
a luxury car was especially arranged in the set, composing a masculine, vivacious mood
while highlighting the charm of mature, metropolitan men.
Daniel Wu once again stunned the crowd with his professionalism during the shoot.
His gift for modeling was fully manifested through sophisticated performance
Daniel also proactively worked with the crew, requesting to retake unsatisfactory photos
as well as sharing his experiences to select the best photos.
The seamless work relationship between Daniel and SEIKO's advertising stylists further heightened the quality of the shoot, making it a perfect portrayal of Criteria's 11th Generation men's watches of flair and discerning taste.
The Brand New 6th Generation Criteria Ladies’ Watches - Highlights Romance in Pastel Colors
SEIKO will be launching the brand new 6th generation of Criteria ladies’ watches in Valentine’s Day, which could be the perfect gift idea for the gentlemen.
The brand new Criteria 6th generation ladies’ watches themed around marshmallow-like colors, including romantic lilac, lovable orange and pure white all in the pastel pallets. As a delightful touch, the dial made of mother of pearl reflects various colors when viewed at different angles, a feature that complements the sparkling stainless steel bracelet to perfect the unique, precious design.
The new collection of Criteria ladies’ watches includes two series –Chronograph and Retrograde – featuring 50-meter water resistance and hardlex glass for reliable protection. With the watches’ practical functionalities and pastel colors, ladies would definitely find a good match to their styles and characters.
Criteria Chronograph is uniquely designed with a number of practical functions. Its uncomplicated outlook is decorated with catchy Arabian numerals, presenting time to the wearer effortlessly. The traditional date window is placed at the unconventional 4 o’clock position, while two sub-dials located at the 6 and 12 o’clock positions time by hour, minute and second. Another sub-dial at the 9 o’clock position indicates the second. Criteria Chronograph also offers exceptionally reliable timing functions that allow for measurements of as precise as 1/20 second and is able to operate for as long as 12 hours continuously.
Fashionably matched up with the romantic colors of Spring 2009, the Criteria Chronograph series is presented in two color combinations – deep purple second and inner rim hands on top of pale lilac dial, and orange second and inner rim hands on top of pale orange dial. The tender and light shades go well with almost everything, everyday, adorning ladies with different makeup styles and outfits to perfection.
Telling time with Arabian numerals, the new Criteria Retrograde ladies’ watches feature a three-fold clasp with push button release and stainless steel bracelet. A fan-shaped sub-dial displays the day of the week spanning across the 10 and 11 o’clock positions, while two other sub-dials indicate 24-hour time and date at the 6 and 3 o’clock positions respectively. Pearly colors of the white dial are revealed harmoniously set against the second and inner rim hands in baby blue. Criteria Retrograde is undoubtedly representative of the discerning taste sought after by ladies of this modern age.
SEIKO’s customers are entitled to comprehensive after-sales services. Please be reminded to pay special attention to the following on the warranty card at purchase: a blue registered label with Malaysia’s area code 544S1, outputted model number and the name of the retailer. For product details, please contact SEIKO’s distributor, Thong Sia Sdn Bhd at 03-2141 5163.
Caption (Left and Right Above): The Criteria Choronograph series is presented in two color combinations - deep purple second and inner rim hands op top of pale lilac dial, and orange second and inner rim hands on top of pale orange dial. The tender and light shades go well with almost everything, everyday, adorning ladies with different makeup styles and outfits to perfection. (Retail Price : RM1,035.00).
Caption (Centre Above): The new Criteria Retrograde ladies' watches in pearly colors of the white dial are revealed harmoniously set against the second and inner rim hands in baby blue. It is undoubtedly representative of the discerning taste sought after by ladies of this modern age. (Retail Price : RM1,000.00).
Criteria’s 10th Generation Men’s Watches A Distinguish Choice Featuring World Time.
SEIKO announced that the official launch of Criteria’s 10th generation watches for men to the market this November. The new series serves as an unparalleled choice for charismatic men by introducing more innovative and contemporary functions with great style that is a perfect unison of modern design and exquisite craftsmanship.
As time and society advance, exchange of information around the globe makes it increasingly important for people to stay connected with different parts of the world. As a result, the need to grasp the world of time has become inevitable and a watch that is modern and functional is essential whether it is for leisure or for work. As Christmas approaches, getting a heartfelt yet practical present for your other half would be the best means to express your love in this romantic season.
This brand new series of SEIKO Criteria Chronograph has an additional world-time feature, bringing its precision as well as functionality to the next level. The bezel of the watch is displayed with the names of cities representing different time zones, including Hong Kong, Tokyo, Paris, London, New York, etc. The inner rim features indicators for the 24 hours, and the different times of the world can be read easily and clearly by adjusting the bezel, fulfilling the needs of those who are used to crossing borders for their professions. The combined design of the bezel and inner rims gives the watch a layered but uncomplicated feeling that merges with its mature and solid exterior to portray the charm of modernly chic men.
With its exceptional design and superb functionality, Criteria Chronograph for men features a traditional date window at the 3 o’clock position, while the added alarm function allows the wearer to preset an alarm in the coming 12 hours at the 6 o’clock position. Furthermore, both the sub-dials indicating second at the 9 o’clock position and the timer at the 12 o’clock position offer precise split-time timing to one-fifth of a second for as long as 60 minutes.
Adorned with an elegant silver stainless steel bracelet, the brand new Criteria Chronograph is available in three color combinations – the refined silver dial with white bezel, mysterious black dial with black bezel, and catchy bronze dial with maroon bezel. In particular, white, black or silver embellishments on the sub-dial highlight the periphery of the inner rim to showcase a touch of robustness and momentum setting against the mature design of the watch.
SEIKO’s customers are entitled to comprehensive after-sales services. Please be reminded to pay special attention to the following on the warranty card at purchase: a blue registered label with Malaysia’s area code 544S1, outputted model number and the name of the retailer. For product details, please contact SEIKO’s distributor, Thong Sia Sdn Bhd at 03-2141 5163.
Criteria Brand New 10th Generation Men’s Watches
Caption: The brand new Criteria Chronograph adorned with an elegant silver stainless steel bracelet, and it is available in three color combinations – the refined silver dial with white bezel, mysterious black dial with black bezel, and catchy bronze dial with maroon bezel. White, black or silver embellishments on the sub-dial highlight the periphery of the inner rim to showcase a touch of robustness and momentum setting against the mature design of the watch.
Retail Price RM1,170.00
Criteria Launches Brand New 5th Generation Ladies' Watches Displaying a combination of charm and style
SEIKO announces the launch of its 5th generation Criteria Ladies' watches in September 2008. The charming and stylish designs have incorporated even more new elements, bringing surprises to the ladies again.
The brand new 5th generation Criteria ladies' watches continue to feature eye-catching Arabian numerals that are exceptionally large on the dial. The two functional and chic models, Chronograph and Retrograde, comprise the new collection with 50-meter water resistance and hardlex glass.
The latest Criteria Retrograde for ladies inherits the three-fold clasp with push button release and stainless steel bracelet. The new design features a beige dial with rose gold outer rim and the second and inner rim hands in pink to contrast with the silver hands for hour and minute as well as the wristband, adding a tender touch to the tough side of its beauty. It also adopts a fan-shaped window positioned between 10 and 11 o'clock for weekly display, as well as two sub-dials that indicate 24-hour time at the 6 o'clock position and date at the 3 o'clock position.
The most impressive highlight of Criteria Chronograph is its use of peach red as the theme color. A sense of harmony is created by placing the pink second hand and inner rim hand against a backdrop of mother of pearl dial. Furthermore, the use of a peach red embroidered strap with rose gold case and outer rim gives a brisk touch to the charming design that serves as an accessory as well as a functional timepiece, tying in with the colorful trend this year.
The design of another watch in the Criteria Chronograph collection continues with the sleekness and elegance of the 4th generation. The naturally colored mother of pearl dial and stainless steel bracelet match with the second and inner rim hands in pink as well as the Arabian numerals with silver peripheries. The graceful design is a best fit for ladies in all occasions.
Besides its split-time function, the superb timing functionality of Criteria Chronograph also allows for measurements of as defined as 1/20 second, and can operate for as long as 12 hours continuously. The date window locates at the 3 o'clock position, while the three other indicators include two stopwatches at the 6 o'clock and 12 o'clock positions and a second dial at the 9 o'clock position.
SEIKO's customers are entitled to comprehensive after-sales services. Please be reminded to pay special attention to the following on the warranty card at purchase: a blue registered label with
Malaysia's area code 544S1, outputted model number and the name of the retailer. For product details, please contact SEIKO's distributor, Thong Sia Sdn Bhd at 03-2141 5163.
Caption: (Left above) The latest Criteria Retrograde for ladies inherits the three-fold clasp with push button release and stainless steel bracelet. The new design features a beige dial with rose gold outer rim and the second and inner rim hands in pink to contrast with the silver hands for hour and minute as well as the bracelet, adding a tender touch to the tough side of its beauty (Retail Price: RM925.00).
Caption: (Right above) The Criteria Chronograph collection continues with the sleekness and elegance of the 4th generation. The mother of pearl dial and stainless steel bracelet match with the second and inner rim hands in pink as well as the Arabian numerals with silver peripheries to complete the graceful design (Retail Price: RM945.00).
Caption: (Above) The most impressive highlight of Criteria Chronograph is its use of peach red as the theme color. The pink second hand and inner rim hand are placed against a backdrop of mother of pearl dial, while a peach red embroidered strap matching with the rose gold case and outer rim gives a brisk touch to the charming design (Retail Price: RM1,080.00).
Daniel Wu Signed as Spokesperson for the Second Year Starring in the Latest SEIKO Criteria Men Watches Collection Advertisement
SEIKO is pleased to announce Daniel Wu is once again chosen as the spokesperson of Criteria Men Collection. A new advertisement starring Wu is expected to spread across major Asian markets.
The latest advertisement took place in Cyberport,
Hong Kong , themed "Innovation and Refinement". Daniel Wu fully reflected the brand's image of innovative and refined through the new ad, which will be launching in Hong Kong , Singapore , Malaysia , Thailand and
Indonesia this May.
The sophisticated and stylish Daniel Wu match perfectly with the SEIKO Criteria Collection, which is known for its advanced functionality and elegance.
The latest SEIKO Criteria Collection puts together three different models of Chronograph and two Perpetual Calendar watches; each celebrates functionality with trendy design for men.
The superb functionalities of Chronograph is able to measure up to 12 hours in 1/20 second increments, with spilt time and stopwatch functions included. The date window is nicely placed between the 4 and 5 o'clock position, while the indicators for hours, minutes and seconds are located at the 6 o'clock and 12 o'clock position respectively, with the second dial at the 9 o'clock position. A circular slide rule is specially designed for this collection to assist pilots with their calculation of navigation speed, conversion of distance measurements and other swift calculations, simplifying the complex computation into a few glances.
Three color combinations are available in the Chronograph collection. To begin with, there is one model showcasing black dial and circular slide rule with bright red second hand; whereas the second model creates smart contrasts with the blue second hand and black indicator on the milk while dial, and the third one neatly displays the black indicator, circular slide rule and the orange second hand on a copper dial. All models are matched with stainless steel bracelet, reflecting the charms of irreplaceable stylishness.
Perpetual Calendar collection represents what SEIKO has always been with a perfect blend of functionality and chic. It automatically adjusts for odd and even months including leap years, ensuring absolute precision for all wearers without the bother of monthly moderations.
Simplicity and elegance reign in the Perpetual Calendar collection. On the dial it shows nothing decorative, emphasizing its insistence on functionality and minimalism. The date window is placed at the 6 o'clock location, a simple display of counts and numbers can be found on the dial, too. The two designs showcase the charms of black and white respectively, winning over the hearts of men who are looking for a simple yet functional watch. The black dial is matched with an ion-plated case and steel straps; and the chemistry between the white dial, steel case and straps draws just as much attention as its black counterpart does.
To enjoy comprehensive after-sales services from SEIKO, customers should pay special attention to the following details on the warranty card at purchase: a blue registered label at the lower bottom printed with
Malaysia area code 544S1; output model number and the retailer's name. For product details, please contact SEIKO's distributor, Thong Sia Sdn Bhd at 03-2141 5163.
Caption: Three color combinations are available in the Chronograph collection. All models are matched with stainless steel bracelet, reflecting the charms of irreplaceable stylishness.
Retail Price: RM970.00 (Left)
RM970.00 (Middle)
RM1,055.00 (Right)
Caption:The two designs ofPerpetual Calendar showcase the charms of black and white respectively, winning over the hearts of men who are looking for a simple yet functional watch.
Retail Price: RM1,035.00 (Left)
RM845.00 (Right)
Launch of the 4th Generation of Criteria from SEIKO for the Ladies Celebrating the New Year with You
SEIKO proudly launches its latest Masterpiece. Specially made for the ladies, the 4th generation of Criteria could become the best pick to celebrate 2008.
The latest collection of Criteria inherited its signature clean cut design, making the piece sleek and wearable for daily life. The latest edition took a soft approach in design featuring pastel color.
The Criteria timepiece collection features an eye-catching design playfully added large and bold numerals on the dial. The new edition comprises two models - Criteria Chronograph and Criteria Retrograde, which feature water resistant function of 50 meters with curved hardlex glass.
The superb functionality of Criteria Chronograph is able to measure up to 12 hours in 1/20 second increments. The date window on the 3 o'clock position, while the 3 other indicators include two stopwatches at the 6 o'clock and 12 o'clock position, and the second dial at the 9 o'clock position.
The most impressive feature about the latest edition is its mysterious black dial, which brings a luxurious feeling to the wearer. Pairing with the purple second and counter hands, the black ionic plating case and bracelet, the timepiece is mystify and elegant. The gradual change of colour (from purple to silver) on the numerals creates a stylish and elegant image to the wearer. In addition to the stunning design, the watch also features natural colour variations reflected from the natural seashell on the dial.
Three colour combinations are available in the Criteria Chronograph collection: One model showcases pastel green dial with dark green second hand on a stainless steel bracelet; the second model creates a soft feeling with pastel purple dial and the second hand of the same color scheme with also a stainless steel bracelet; and the third model wears mother of pearl dial and purple second hand with either white leather strap or stainless steel bracelet. The Criteria Chronograph is also equipped with luminous minute and hour hands for night display.
Criteria Retrograde adopted a fan-shaped window between 10 and 11 o'clockposition for weekly display, together with two sub-dials displaying 24 hours set at the 6 o'clock position with a date sub-dial located at the 3 o'clock position.
The Criteria Retrograde offers 5 different models. The most notable model is the soft turquoise dial with stainless steel bracelet. The piece also features dark green second and counter hands with a week indicator, topping with the shining Aqua numerals to portrait youthful and energetic image of the wearer.
The other 4 models in the Criteria Retrograde include: mother of pearl dial with white leather strap; black dial matches with the black ionic plating case and bracelet; pastel purple and white mother of pearl dials with stainless steel bracelet.
The Criteria Retrograde timepiece collection adopted silver minute and hour hands. Stainless steel bracelets are equipped with a three-fold clasp with push button release which is very stylish.
The latest edition of the Criteria ladies collection is the best choice to kick off your New Year.
To enjoy comprehensive after-sales services from SEIKO, customers should pay special attention to the following details on the warranty card at purchase: a blue registered label at the lower centre bottom printed with Malaysia area code 544S1; output model number and the retailer's name. For product details, please contact SEIKO's distributor, Thong Sia Sdn Bhd at 03-2141 5163.
Caption: The most impressive feature about the latest Chronograph collection is its mysterious black dial, pairing with the purple second and counter hands, the black ionic plating case and bracelet, which brings a luxurious feeling to the wearer. (Retail Price: RM1,070.00)
Caption Left) : The other model in the Criteria Chronograph collection wears mother of pearl dial and purple second hand with either white leather strap or stainless steel bracelet. The Criteria Chronograph is also equipped with luminous minute and hour hands for night display. (Retail Price: RM945.00)
Caption Right) : The Criteria Retrograde offers 5 different models. The most notable model is the soft turquoise dial with stainless steel bracelet, the shining Aqua numerals portrait youthful and energetic image of the wearer. (Retail Price: RM855.00)
Distinguished and Professional - the Criteria for Success
The Criteria collection from SEIKO has firmly established itself as a favourite timepiece for active, professional men. The watches carry a dignified and sophisticated look, yet are robust and offer practical features for sports and outdoor activities.
Each new collection is sought after by those eager to add to their portfolio, as well as by those who wish to own a Criteria watch for the first time. The latest collection, including Criteria World Time Series and Criteria Kinetic Auto Relay Series, sport a discreet masculine styling with impeccable performance, which appeals to the most discerning watch connoisseur.
The World Time watches are perfect for busy executives who travel across the globe. Its World Time function features the time of 24 cities in different time zones, displayed in 24-hour mode by two small hands within the sub dial located at the 12 o'clock position. The design also incorporates a single time alarm, which can be set to ring only once at a designated time within the coming 12 hours.
Three colour combinations are available. One model features an elegant pearly silver dial lined in silver and filled with white hour, minute and second hands with a silver bezel. The sophisticated black dial is always a popular choice. It is lined in silver and filled with white hour and minute hands, while the bezel is finished in blue ionic plating. An eye-catching blue arrow is used to highlight the city selected. A classy pewter grey dial, lined in grey with white hour, minute and second hands matching a grey ionic plating bezel offer yet another option.
The alarm function, world time and seconds measurement are shown in three sub-dials respectively. The date window is located at the traditional 3 o'clock position.
The Kinetic Auto Relay timepieces in the latest Criteria collection incorporate a Power Save function and Time Relay function. When the watch is left dormant for three days or for a longer period up to four years, the hands would stop automatically in order to conserve the stored electric energy while an in-built integrated circuit continues to keep the time. To use the watch again, the user only requires to simply swing the watch several times to re-awaken it and the watch will immediately resume normal operation indicating the current time.
Other notable features include manual power save function, energy depletion forewarning function and overcharge prevention function.
The latest Criteria Kinetic Auto Relay collection comes in a white dial lined in silver with white hour, minute and second hands against a blue ionic plating bezel; or a black dial lined in silver with white hour and minute hands highlighted by a red second hand matched with a grey ionic plating bezel.
All models feature a date aperture located at the 3 o'clock position; stainless steel cases and bracelets with three-fold clasp with push button release; and are water resistant to 100m.
For men looking for the Criteria for success, this collection from SEIKO is perfect for them!
To enjoy comprehensive after-sales service from SEIKO, customers should pay special attention to the details on the warranty card at purchase. For product details, please contact SEIKO's distributor, Thong Sia Sdn Bhd at 03-2141 5163.
Caption: The latest SEIKO World Time watches are perfect for busy executives
who travel across the globe. It comes in three colour combinations.
Retail Price: RM1,130.00 (Left)
RM1,035.00 (Middle)
RM1,075.00 (Right)
Caption: SEIKO Criteria Kinetic Auto Relay Collection features Power Save function
and Time Relay function.
Retail Price: RM1,435.00 (Top)
RM1,400.00 (Bottom)
Sophisticated New Criteria for Urban Women
Sleek, sophisticated - but with a quirky touch. That's the message from the new collection of women's watches from SEIKO's Criteria Collection.
The new collection is aimed at the urban woman who wants a watch that matches function with fun but omits unnecessary frills and frippery. The latest models in the series match these "criteria" perfectly.
The most eye-catching feature in the new Criteria watch is the use of varying sizes of large, bold numerals on the dial. There are two designs: the Chronograph and the Retrograde Day Indicator Movement. Both come with stainless steel cases and curved hardlex glass. They are water resistant to 50m.
The Chronograph model measures time up to 12 hours in 1/20 second increments. It also provides split-time measurement and is accurate to a variance of 15 seconds per month. A stopwatch is incorporated: for hours and minutes, it is displayed at the 6 o'clock position, and for second measurements, it is shown at the 12 o'clock position. The second hand dial is positioned at 9 o'clock, and the date window at 3 o'clock.
The baby pink dial is outlined in silver, as with the white hour and minute hands. Cherry pink stop watch hands and second hand provide a touch of contrast. Large, grey Arabic numerals mark the hours, with those at the top half of the dial bigger in size. There is a choice of either a stainless steel bracelet with a three-fold clasp and push button release, or a leather strap in matching pink. Other colour option comes with the white dial with white hour and minute hands outlined in silver, offset by an eye-catching green stopwatch and second hands. Green and charcoal grey Arabic numerals mark the hours, and a white leather strap completes the look.
The Retrograde Day Indicator Movement in the new Criteria collection has a sub-dial displaying 24 hours set at the 6 o'clock position, and a date sub-dial located at 3 o'clock. The fan-shaped window between the 9 and 11 o'clock position displays the day of the week. The watch is accurate to a variance of 20 seconds per month.
Three colour options are on offer. One model sport a white dial with charcoal grey solid colour hour and minute hands and maroon second hand and black Arabic numerals. Another model also features white dial and charcoal grey hour and minute hands, but highlighted with a green second hand, and green and charcoal grey solid Arabic numerals. A third model presents a sleek black dial with silver hour, minute hands and hot pink second hand; silver and pink Arabic numerals and black ionic plating case and bracelet. All three watches showcase numerals that are large, dramatic and very stylish as with the Chronograph model. The bracelets are equipped with a three-fold clasp with push button release.
This exciting Criteria watches for women from SEIKO most certainly brings a touch of class and panache to your summer wardrobe.
To enjoy comprehensive after-sales service from SEIKO, customers should pay special attention to the following details on the warranty card at purchase: a blue registered label at the lower centre bottom printed with
Malaysia area code 544S1; output model number and the retailer's name. For product details, please contact SEIKO's distributor, Thong Sia Sdn Bhd at 03-2141 5163.
Caption: The new SEIKO Criteria Chronograph collection matches function with fun. It is designed with the urban women in mind.
Retail Price: RM 765.00 (Left)
RM 765.00 (Right)
Caption: The SEIKO Criteria Retrograde collection offers three colour options to match your summer wordrobe.
SEIKO Advertising Campaign Features Miriam Yeung for the Second Year
For a second consecutive year, SEIKO Watch Corporation has appointed
Hong Kong star Miriam Yeung to continue with her endorsement of its line of women's watches for the Asian market. Miriam's advertising campaign for SEIKO was first launched in April 2006 in Hong Kong, Singapore, Malaysia, Thailand, Indonesia, the Philippines and
China .
The 2006 ad campaign focused on SEIKO's Criteria line for women in
Asia . As a popular singer and actress in the region, Miriam has won the admiration of young women as an independent woman with her own unique lifestyle, as well as for her fashion sense. Miriam's endorsement has been successful in its appeal to fashionable working women in their twenties, the target customers of SEIKO Criteria.
This year, SEIKO launched a new advertising campaign, entitled the 'Me' campaign, throughout the world. 'Me', being the key message, communicates that timepieces are a part of a person and those who truly fit the 'Me' image are chosen.The person featured in the advertisement expresses his or her own personality, and the watch, of course, fits in perfectly. In line with the concept, tone and manner of its international campaign, an extremely powerful ad campaign has been created in
Asia , featuring Miriam Yeung for women's watches and Daniel Wu for men's.
The new series of ads was shot in
Hong Kong in January 2007. ?Despite a grueling schedule, Miriam maintained her assertiveness and did not lose her concentration though subjected to long hours in front of the camera.
In the spirit of the 'Me' campaign, both still shots and promotional films truly reflect Miriam's personality, bringing out her inner me.
Cool and sophisticated additions to SEIKO's urbane Criteria collection
The SEIKO Criteria collection is created with the lifestyles of professional, sophisticated men in mind. It is perfect for those who are performance oriented and fashion conscious.
It is not surprising, therefore, that the imminent launch of new models in the collection is awaited with great anticipation by those who want to look good both at work and play. Among the highlights this season are two Criteria Chronograph models and one Criteria Automatic.
The SEIKO Chronograph models make a strong style statement, yet they are also extremely practical, in keeping with the Criteria mission. Both models offer full chronograph functions, measuring time up to 12 hours in 1/20 second increments, including split-time measurement. Both watches feature three black-coloured subdials: a stopwatch for hour and minutes at the 6 o'clock position; stopwatch for 1/20 second increment at the 12 o'clock position; and a small second hand at the 9 o'clock position.
The colours really stand out in the Chronograph models. The champagne-gold coloured dial, with hour and minute hands lined in the same hue highlighted with a yellow second hand, are complemented by the rotating bezel finished with dark brown ionic plating. Another model sports a white dial, with fluorescent white hour and minute hands lined in metallic grey. Blue second hand and blue ionic plated bezel create a contrasting effect. Both models come with a stainless steel linked bracelet.
The SEIKO Criteria Limited Edition Automatic model is sleek and streamlined - an ideal urban model for executives. At the heart of the design is the SEIKO automatic movement, set in a stainless steel watch case with see-through case back engraved with serial number and laser marking. The calendar and day of the week displays are located at the traditional 3 o'clock position. This classic model features an elegant black dial, with the hour and minute hands in contrasting white lined with silver. To add a touch of whimsy, the second hand is highlighted in orange, while the bezel, case and bracelet are ionic plated in charcoal grey.
All models are water resistant to100m. They come with curved hardlex glass, while the bracelets feature 3-fold clasp with secure lock and push-button release.
These remarkable and cool new additions to the SEIKO Criteria range are the perfect accessory for the stylish, young, professional men.
To enjoy comprehensive after-sales service from SEIKO, customers should pay special attention to the following details on the warranty card at purchase: a blue registered label at the lower centre bottom printed with Malaysia area code 544S1; output model number and the retailer's name. For product details, please contact SEIKO's distributor, Thong Sia Sdn. Bhd. at 03-2141 5163.
Caption: These SEIKO Chronograph models make a strong style statement, yet they are also extremely practical, in keeping with the Criteria mission.
Retail Price: RM1,000.00
RM1,000.00
Caption: The SEIKO Criteria Limited Edition Automatic model is sleek and streamlined - an ideal urban model for executives.
Retail Price: RM1,190.00
SEIKO to Feature Daniel Wu in Its New Ad Campaign in Asia
In May 2007, SEIKO Watch Corporation will launch a new advertising campaign in its major Asian markets, namely, Hong Kong, Singapore, Malaysia, Thailand and Indonesia, starring Hong Kong movie star Daniel Wu.
SEIKO will feature Daniel Wu as the individual who best personifies its brand vision of Innovation & Refinement. Through Daniel, SEIKO wishes to communicate attributes of professionalism, open-mindedness, intelligence, knowledge of oneself and quality to its target consumers. Daniel Wu's credentials make him the most appropriate celebrity to promote SEIKO's brand image. As a university graduate in America majoring in architecture, Daniel went on to become a well-known actor with an international appeal. The American-born Chinese is sporty, and has been practicing martial arts since a very young age.
Daniel began his career as an actor in 1998 and has won many awards. He is ranked among the top stars in the Hong Kong movie world and is very popular among Asian men and women alike.
From May this year, SEIKO will develop a new worldwide advertising image through the launch of the 'Me' Campaign. The copy headline, which simply says 'Me', depicts the individualism of both the person and the watch.? In the advertisement, the person expresses his or her own personality, and the watch fits in perfectly.? This concept, along with its tone and manner, will be followed through in SEIKO?'s advertising campaign in Asia.
SEIKO's 'Me' Campaign featuring Daniel Wu, will be realized not only in print advertisements, but also in outdoor advertising, public vehicle livery, storefront 'point-of-sale' items and promotional films.
The photo session for the advertising campaign took place in a modern villa on the beach of Clear Water Bay in Hong Kong in January 2007. Not only did Daniel bring his professionalism to the campaign, his natural, intelligent and powerful charm will certainly appeal to consumers in Asia.
SEIKO's key collections: Premier, Velatura and Criteria, will be featured in the ?Me? Campaign with Daniel Wu. The campaign on Criteria Men's Collection, a leading collection for SEIKO in Asia, will be launched in May 2007 in
Hong Kong, Singapore and Malaysia.
Profile of Daniel Wu Date of birth: 30th September, 1974
Chinese name: 吳彥袓
English name: Daniel Wu
Place of birth: San Francisco, USA
Height: 186cm
Weight: 68kg
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